The subscription box industry is booming. Based on one of two business models, subscription box companies either replenish a consumer’s existing product stock (such as Dollar Shave Club) or help consumers discover new products altogether (such as Birchbox). Regardless of which model a subscription box company chooses, their success is dependent on providing a delightful product experience, great customer service, and continuously refreshing and growing their subscriber base. What role does packaging play in the success of these businesses? Effective subscription box packaging plays two roles: product protector and brand ambassador.Read More
Waxed boxes have been primarily used in the agriculture and seafood industries to transport perishable goods with the majority of the boxes ending up in grocery stores. While only about 5% of the national corrugated volume of corrugated boxes are waxed, that volume is still a substantial amount when considering our GDP as a nation.Read More
RRP, AR, OPF, SCM… the list goes on! When it comes to corrugated, however, there are two you’ll likely hear above all else: “RSC” and “FOL.” To help you understand the differences between FOL vs. RSC boxes, let’s explore how each can impact your bottom line.Read More
From Owned to Earned Media Because it is controlled by the packager, packaging has traditionally been considered “owned” media. However, today’s marketers are taking advantage of new technology to reframe packaging as earned media. Earned media is defined as unsolicited, uncontrolled and unpaid promotion directly from consumers. Here are three avenues brands are taking toRead More
At The BoxMaker, our coworkers make the difference. Our team includes coworkers at all levels who help clients Experience the Power of Packaging and demonstrate our company values: Service, Respect, Excellence.
For this week’s Inside the Box blog, we meet Ann Graham. As Human Resources Manager, Ann leads our team in seeking out new talent who are a great fit for our company culture and eager to deliver an exceptional client experience.Read More