Digital

Folding Carton vs. Corrugated Packaging for Retail


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Both folding carton and corrugated (which you may refer to as “cardboard”) are widely used in the packaging world, and you see them every day in the retail aisle. But what’s the difference, and when should you choose one over the other?

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Packaging as Earned Media


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From Owned to Earned Media Because it is controlled by the packager, packaging has traditionally been considered “owned” media. However, today’s marketers are taking advantage of new technology to reframe packaging as earned media. Earned media is defined as unsolicited, uncontrolled and unpaid promotion directly from consumers. Here are three avenues brands are taking to

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3 Key Takeaways for Brands from 2017 Pack Expo


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Yesterday wrapped up the 2017 Pack Expo show in Las Vegas, Nevada. This year’s show featured over 2,000 exhibitors and 30,000 attendees from across the packaging industry. Many brands sent representatives to the show as well to learn about the latest trends and possibilities in packaging and how their products can benefit.

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Meet Jacob Conti – Production Support Manager


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At The BoxMaker we solve packaging challenges like this every day, from the simple to the complex, in order to deliver packaging solutions that effectively solve our clients’ business needs. Empowering us to deliver these great results are several key coworkers behind the scenes dedicated to solving client problems. Find out how Jacob Conti tackles challenging projects daily at The BoxMaker in our latest blog.

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