Differentiate Your Brand in a Crowded Market
While cannabis itself is anything but new, the retail packaging and protection of cannabis is. All cannabis products legally sold in a retail marketplace need secure, cost-effective transportation and regulated labeling. This emerging retail marketplace is quickly becoming competitive, so brands need packaging that will make their product stand out.
Because the cannabis industry is new to this side of the retail world, it faces a multitude of challenges. Design, production, operations, fulfillment, and payment terms will all change as the industry continues to grow, and packaging is already a key factor.
Cannabis Packaging Labels & Labeling Requirements
Cannabis manufacturers need to pay careful attention to each state’s labeling rules and regulations. Your label needs to communicate warnings, ingredients, expiration dates, recommended dosage, contact information, and other vital information.
As the government works out legislative kinks, labeling will change. This will cause endless headaches for companies investing in expensive print plates and tooling and as monitoring inventory obsolescence. The BoxMaker can help relieve that pain with our digital printing capabilities. Digital print production makes updating labels easy and inexpensive. This method doesn’t require print plates and artwork can be changed as easily as uploading a new file. Obsolescence needn’t be a huge expense to your business needs.
Cannabis Packaging Variety & Supplies
Product variety in this industry is ever-expanding. Jars, shippers, bottles, folding cartons, and security pouches are just a few examples of containers for your entire product line. With competition changing in these emerging markets at breakneck speed, the importance of winning brand recognition is more critical than ever.
In addition to sealed, airtight containment, cannabis products have the additional need for childproofing. The BoxMaker features a range of flexible childproof packaging, including specialized one-time-use containers for this unique industry.
Packaging Design for Cannabis
With so many new products flooding the shelf, it’s important for any business in this industry to step up their design game. Most manufacturers haven’t been in business long to establish brand recognition, so consumers often end up relying more heavily on price and packaging to make their decisions. The package’s design, graphics, and relevancy will put your product, instead of your competitor’s, in the consumer’s hands.
Start a Cannabis Packaging Consultation
Our team of cannabis packaging experts are ready to help you take your brand and packaging supply chain to new heights. Contact us today.