Telling a Story with Pattern
As a long-time client of The BoxMaker, Grow and Make was well familiar with our digital print and finishing capabilities, and how those could be leveraged to create a totally immersive brand experience. The new box designs feature a different pattern on each box that relates to the theme of the kit. Not only does this create a cohesive look, but the use of pattern adds visual flair and helps grab the consumer’s attention with the kit theme if they’re too busy to read the print.
Now available in boutique-friendly wholesale catalogs like Faire, as well as direct-to-consumer catalogs such as Amazon and Etsy, Grow and Make credits the new packaging for making their product more retail friendly. According to Ingrid Linde, Product and Operations Manager at Grow and Make, “Feedback on the new packaging has been positive across the board.”
To deliver the best possible print quality, this project was produced on The BoxMaker’s HP PageWide C500 Press. The C500 offers all the benefits of digital print, including volume and version control, at a print quality that is comparable to high end flexography.