Packaging Case Study

Two Beers: Creating One-of-a-Kind Beer Labels with Variable Data Printing

Two Beers Brewing Gets Personal with Variable Data Printing

Two Beers Brewing, located in Seattle, WA, wanted to do something completely different with their 16oz. can beer labels for the limited release of their latest brew.

“Drinking Boots” is a collaboration brew from Two Beers Brewing supporting Pink Boots Society, an organization that provides education and community to women professionals in the fermented and alcoholic beverage industry. In order to celebrate the women of the Pink Boots Society and the Two Beers Brewing family, the brand wanted to design a label around the concept of individuality.

Eye Catching Visuals

Partnering with The BoxMaker and using HP digital print technology, Two Beers Brewing designed a set of labels featuring Variable Data Printing. Each label design included several Polaroid-style frames which were dynamically filled with images of women from an asset library compiled by the Two Beers team.

Every label for this print run features a unique mix of images sourced from Pink Boots Society members and Two Beers Brewing staff. Each can is different, creating an eye-catching visual effect and a keepsake final product.