Personalized packaging (bespoke packaging) is custom printed for the individual consumer. Typically, packaging is personalized with someone’s name, picture, or a unique characteristic (such as a specific pattern or graphic).
Packaging can either be personalized as part of the buying experience, or brands can leverage the information they collect from buyers to proactively add packaging personalization.
Benefits of Personalized Packaging:
Charge More for Standard Products
Boost Customer Satisfaction
Increase Brand Awareness and Reach
Personalization as Part of the Purchase
Brands can easily add personalization to their standard product offerings with custom printed packaging. By inviting consumers to add their name, upload a photo, or embellish their pack with a custom message during the checkout process, CPGs and retailers are able to create individualized experiences for mass-produced products.
Personalization as Part of the Consumer Experience
Packaging that greets the consumer with their own name creates a one-to-one conversation with the buyer, making them feel seen and recognized by the brand. It also associates the buyer’s identity with the brand, making them a part of the brand itself. This can result in higher customer satisfaction rates and improve customer retention.
How Much Does Personalized Packaging Cost?
Personalized packaging is powered by digital print. This direct-to-substrate print method is capable of easily producing a print run of any length where every package is unique.
Personalized packaging can be an excellent marketing tool for up-and-coming brands looking to make an impact, as well as for larger brands interested in delivering a unique experience to reinvigorate their customer experience and retain market share.
Ready to Get Personal?
Our Packaging Advisors are personalized packaging experts, ready to help you deliver tailor-made packaging experiences to your customers. Contact us today.